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Home→Development→South Korea Working on Advertise for Jabodebek LRT, Investment of IDR 500 Billion Log in

South Korea Working on Advertise for Jabodebek LRT, Investment of IDR 500 Billion

Indonesia3000: Indonesian Business Services Provider Posted on by

PT Kereta Api Indonesia (KAI) seeks to optimize the Jabodebek LRT assets to become another source of income. Recently, PT KA Wisata—a subsidiary of KAI—which partners with PT Megabox Glovis or MBOX Media, was appointed to manage advertising for a number of Jabodebek LRT assets.

Some of the parts that will be utilized include: the indoor and outdoor station buildings , the train body, and other properties. MBOX Media is a subsidiary of Hyundai Asset Management Co., Ltd. from South Korea.

In this collaboration, MBOX Media will invest IDR 500 billion. This figure may still increase in line with the addition of several strategic projects related to the company’s business.

MBOX Media Chairman Myung Ryul Michael Sou said, MBOX Media is committed to long-term investment in Indonesia, especially in the Greater Jakarta LRT advertising project.

Main Director of PT KAI Wisata Hendy Helmy said that the strategic collaboration between KA Wisata and MBOX Media is expected to have a positive impact on both companies. Apart from increasing the company’s revenue, it is hoped that there will also be a transfer of technology from MBOX Media to Indonesia.

Meanwhile, MBOX Media CEO Daniel Louis Renzo expressed his gratitude to PT KA Wisata for being trusted as a strategic and exclusive partner for managing advertising on the Jabodebek LRT.

In the near future, MBOX Media will do gala dinner and invited CEOs and well-known brand owners in Jakarta, both locally and internationally.

In addition, President Joko Widodo (Jokowi) has announced that the Jabodebek LRT will be inaugurated on August 26, 2023. PT INKA, the manufacturer of this train, has ordered 31 series with 6 trains in each series, so that there are a total of 186 train units.

Each series can carry up to 740 passengers when normal and 1,300-1,500 passengers in congested conditions. Jabodebek LRT also manages supporting facilities, both inside and outside the station area.

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