Indonesian coffee products have succeeded in dominating the Egyptian and North African markets. In 2023, Indonesia will become the largest coffee exporter to Egypt from all over the world with an export value of 92.96 million or the equivalent of IDR 1.46 trillion. This amount controls 42.69 percent of the coffee market share in Egypt.
“This indicates that Indonesian coffee products are loved by consumers in Egypt. “The distinctive aroma and taste are the main factors in attracting the interest of Egyptian consumers,” said the Indonesian Ambassador to Egypt Lutfi Rauf in a written statement in Damanhour, Beheira, Egypt, Tuesday (16/4/2024).
According to Lutfi, the increasing demand for coffee in Egypt—especially robusta coffee beans—makes the country a very potential market for Indonesian exporters. This is inseparable from the contribution of Al Amal for Agricultural Crops which continues to strive to increase the volume of imports of Indonesian robusta coffee beans to the Egyptian market.